During this episode I talk with David Baeza, founder and CEO of Buttered Toast, which is a marketing agency built for venture backed tech companies, by tech veterans. We talk about how he's building an agency based out of a small town in wine country that works with VC firms. David talks about shifting your mindset to do the work that others don't want to do such as driving 10 hours roundtrip in a single day for one meeting. We spend time talking about the importance of family and how he's teaching his daughters to be independent from a young age. 

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MACHINE-GENERATED TRANSCRIPT

What follows is an AI-generated transcript. The transcript likely contains errors and is not a substitute for listening to the podcast.

Welcome to episode number seven of the Built Unstoppable podcast.

I'm your host, Justin Levy. And today I'm joined by David Baeza, who's the founder and CEO Buttered Toast, which is a marketing agency built for venture backed tech companies, by tech veterans. Thanks for joining the podcast today, David. 

Thanks, Justin. Good to be here.

Now, how did the name butter toast come about? And can you talk a bit about what your agency does? Because I think it's a really interesting concept. 

Yeah, I mean, that it's funny that that is probably the number one question I get asked. And everybody thinks this is a you know, cute marketing slogan, which it is. But I was having toast with my daughter at a diner here in town. And the waitress came over and set the, you know, set the toast on the counter and just in the middle was just one slab of butter and I was thinking, I can't be just You know, take a second butter to the edges and just do it right. So that led to writing a blog post on medium called butter toast, where I talked about, you know, shipping quality versus kind of trying to be first and other certain journey best versus trying to be first which led to a speaking gig and then speaking in in Fargo. Then when it came time to name, the company, friend of mine goes, Oh, you're, you're the butter toast guy just call it butter toast. And so that's how it happened.

Now, what do you do as part of your agency? How do you help these VCs and in companies that you work with?

Yeah, so it's, you know, being called an agency is not what I wanted. So we I'll give it some context started out as me, hired a bunch of other contractors was connected. By VCs into the portfolio companies because of some prior relationships I had. And then what ultimately we get hired for is growth. Right? So revenue, they get hired to increase revenue. And that comes in lots and lots of forms. So it's if you get the call, they have a problem with revenue or the one increase revenue. It's usually a combination of so many different things. It's messaging and positioning, and they're developing the wrong content or using the wrong tactics or their sales funnels broken. There's just 1000 things that go into it. And so we got hired for revenue or what's called revenue acceleration. And the per the reason we got to be or had to be called an agency is because people couldn't compartmentalize the offering. They just didn't. They didn't that when you say that to somebody who doesn't necessarily know what that is, it doesn't make any sense at all, but everybody gets with an agency does and working at Citrix Like you, I had hired and fired a lot of agencies. And so if I was going to call myself an agency, I wanted to remove all the friction and all the things I didn't like about agencies. So this is this is the rub when people come to hire us, you can't hire us just to write one piece of content. You couldn't hire us for a website. We don't submit any of our stuff for awards. You hire us for outcomes, right? There's something you want to happen. And a byproduct of that could be white papers, webinars, case studies, website, updates, campaigns, things like that, but it's different for everybody.

So we come in and figure out you know, what, what is the outcome that you want? And when do you want it and then we work our way backwards. And we do what's called discovery, where we go in there for four weeks and we ask them for all their systems of record and marketing and access to Salesforce and we just audit everything. We don't change everything. We just look at everything. From that, and then from interviewing the exact team, people in sales and marketing and across the company, we figure out what they have to work with, and what they need more of. And then we build statement of work. And so around that, so we're not selling you shit you don't need, you can't buy anything by the hour. It's just by the outcome. So it is, it's a very different model than an agency because we don't nickel and dime you with a bunch of shit. We take equity in every deal. And we're with them for the long term. So we're in this almost four years now. And we're really lucky that clients are not with us. We measure clients in years instead of months, because it's working. But yeah, so so we're an agency but I haven't come up with a better word of an agency right now that the market is going to understand.

Now, many people will think that you're crazy to hear that you're willing to make a five hour is drive from your house and solve. San Diego, San Francisco. Silicon Valley, just for one meeting. Can you explain your why behind that?

 My 10 hour round trip video? Um, yeah, yeah. So I live, I used to live in solving California, San Francisco is about a four and a half or five hour drive. And I was going up, usually Tuesday, Wednesday, Thursday or more, every single week, but a lot of times there would just be one meeting. And so of course, I'd hop in the car at whatever time it was to make that sometimes I'll hop in the car 5am to make an 11am meeting, things like that, have the meeting drive and come back home again. And the interesting part was that of when people heard I was doing that, the number one question I got is, oh my God, what a waste of time.

Why would you drive 10 hours round trip for a one hour meeting but which and then it just sparked the idea for the video, which is nobody's asking the right question, which is what's the meeting about? Like, why is it so Important. And that lead to the fact that a lot of people just don't want to put in work. Right, you want an outcome. In other words, they, you know, you, you decide what you want, and you're willing to pay the price, most people are willing to pay the price to get it right. And part of me, my willingness to do this to drive 10 hours is my unwillingness to move back to San Francisco where I grew up, because I have kids here and I want to build an agency in the wine country, which I'm doing that works with venture backed tech companies across the US and Canada and Japan and other places.

But to do that, you have to contort yourself into doing really unusual things that most people won't do. And so the lesson from that was, whatever you want to do, the hardest part that people don't want to do is pay the price. Right? It could be that 10 hour round trip and most of the meetings don't work out. So You Think You just need meeting fatigue, but the ones that do are spectacular, you know, and so it's it's, it was more just a mindset shift. I was trying to talk to people about his toes to people being like, Oh my god, you're amazing for driving 10 hours it was more about just to shift your mindset towards what you want and write down the price you have to pay packet.

And a few times you've stopped midway, which happens to be my house and you're treated to a wonderful dinner from my wife, Sam. But one of the things and you You brought this up, kind of on the outskirts of this, where you live is a small community, even outside of Santa Barbara, which is probably the closest LARP largest town or city. But you mentioned your family. And of course, the initial part is the part you focused on. You don't want to uproot your daughters and move them somewhere else since their school age now, but it's always been your goal when the two of us talk that you want to lose believe this you're working to build this to be something that you can leave them behind and let them make their decisions, as well as show that this type of concept can work in any size community. You don't have to be in San Francisco proper.

Yeah, yes. So you're hitting on it. Almost exactly right. So the what I was trying to create is something that just my best friend's dad did for him where he created a business in a city that they just kids could come in and run. My thought here was to create something in a city that one It shouldn't exist. Right so it's it's a it's an exponential challenge because of talent, right? A tiny wine country town. Really in right especially pre covered shouldn't have some high flying tech agency that works with San Francisco based companies, right? It just doesn't make any sense. So the goal was to have everyone to find talent anywhere that I could. But first choice was here, right? So anybody that I could fly with the series of talent that I have here in the wine country, whatever I can't fill yet I pulled from across the globe, right through my partnership with misfit. And so the goal was to show was one to have to demonstrate that it can be done. Right.

So this is before remote working got as sexy as it is now because of COVID is that it absolutely can be done if you're willing to pay the price, which means hire talent from anywhere in the globe that you can to fill when you need it. Right so we have talent that traverses from almost every single timezone across the globe. And it works stunningly well. The other side of that is I was not willing to pay so Silicon Valley wages for talent, when I could get the same or better talent for significantly less, and then pass that on to the client. Right? So the goal was to be the highest value I could provide to the client at the absolute best price I could provide it. And so we've achieved that. Right?

We know because we, the VCs, we've started this at the request of a VC. And so they vetted the business model, they know what we charge going in. So we know we are significantly more cost effective than anything that's out there, like five miles because we don't have office space. We rarely travel so our overhead is incredibly, incredibly low. But the long term goal back to the original question is, it's not just for my kids. It's for all the kids here in the valley, because a lot of them unless you want to be in wine or hospitality or cash. Or there's a casino here, or if you want to be in any of those things, that's pretty much what pays here in town. So a lot of people go to UCSB or other places, and don't come back, because there's really not a good living to come back to, and I'm really trying to change that will will pay them very well. And if they want to come back home to the wine country, great, and so it'd be my kids, friends, kids, kids that hadn't been born yet to really prove that it can be done.

Now, as someone who does live in such a small wine country town, and you love to spend your weekend at local wineries and tasting rooms and what have you. Several years ago, you were the co founder of a company called line Rangers. Can you talk about what that original concept was?

Yeah, so vine Rangers started when when drones came out and started to become popular. And I had a fairly good understanding of how they were going starting to be used in agriculture. I just recognized an opportunity to figure out how to use them for wine. And so at the time, they were just doing basic infrared imaging across large swaths of land, right for agriculture, trying to find you know, dryness, water saturation, things like that really, really basic stuff.

So, I worked with a guy out of Oxford University, to figure out a way with a camera and the right processing equipment. How could we get to things like ripeness of fruit, for wine for wine grapes? How could we identify different types of diseases, and so we were successful in trying to figure that out. Then I lit up a couple pilot programs with two wineries here in town. One was starless and sons. One was five On vineyard and they let me trample over their wineries for two growing seasons it was we sort of cracked the nut on how you could gather that information. Then we won what's called the capstone project at UCSB.

So we got a bunch of engineers to help us build our first iOS app, which then became a different offering called vine pilot. And so we figured out from all of that, we'll get all this amazing data about ripeness of fruit and different problems associated with infections from or infestations from bugs. They needed to have it in their hand inside the vineyard to have it be effective because what they were doing, it sent us these are small boutique wineries, right? One truck drives up to another truck and tells them to do something. There's no traditional work orders like most people listening to this podcast would think of there's no slack There's no anything right there just one person drives up to another person says go check this row in this line. And then that's it. So it's lost, right? They have a number, they have an Add Data price per acre that they can afford. They have different margins and different tolerances for different things. But all that information was lost. So we created a sap which was in there's a lot of people in the vineyard that don't speak English, which is just all image based.

So you click on this, it has a GPS tracking, I'm here, I click on the bug, I click on the note, then we see the vineyard manager sees it sends out a work order. And so we could begin to track all of the expenses and all all the all the production that was actually going into the vineyard, acre by acre. And so that was what was what we built. Then I went shopping around trying to get a VC funded because I couldn't afford to continue to fund it after two years. And we couldn't get funding and I think a big Part I still put it on me was I went to the wrong VCs, I went to 21 VCs that were VCs that I knew. And they couldn't, at the time accurately estimate the risk associated with agriculture if something goes bad, right? They they love the technology if it was super cool. It was interesting started with wine grapes, they want to go on strawberries, but what how do they figure out if somebody has a bad growing season? What's the risk to the company? What happens in when the growing seasons over in the summertime? So we just couldn't make? I couldn't stick it out long enough to figure out how to get the funding. But that through that process, ironically, through all the VCs led to butter toast, because they really liked everything that I did they go Can you take all that marketing you did for yourself and apply it to my portfolio companies and that's how it started.

And now if you've certainly fast forward I don't think That there's a, you know, a essentially a competitor, there may be and it's not an industry I follow, of course. But now you do see the proliferation of drones being used for all sorts of really interesting ways. You know, last night, we were watching Shark Week. And they were showcasing a drone to be able to capture sharks as they breach outside the ocean. And they would fly fly around it, capture the photos, and then be able to input that against the software that may have customized and you know, and be able to do all of this analysis and tell them all sorts of things about that shark and its height and whatnot. So you are seeing that, I think across different industries Nowadays, but it always, technology always comes along. So it's really expensive initially. And then as it proliferates, it gets cheaper and more accessible. 

Yeah, the biggest issue at the time for us was connectivity. There's no connectivity in the vineyard, right? So you have to be able to do things, you have to be able to upload the data or collect the data and upload it at a different location. Right. So that's one big issue. The second limitation was the speed at which the drone could move based on the camera quality, right. So there's a certain type of day when respiration happens in the vineyard. So the prime time to be taking these images are usually just after 8am and before 2pm. And so we would have to fly really, really slow because there's limitations on the key we have really high rez expensive cameras that had to be ultra lightweight to increase the flight time. So all of these things while we got the data that we needed, the technology wasn't there. So you could really do it at scale. Like I think it is now I think it's much closer. I don't follow it religiously. But I get hit up on LinkedIn every now and then. People want advice. It's closer. The problem is one of the the two things they need the most or what's happening with the water saturation, irrigation infestation from bugs. Where is it? Where does it start? What is it and ripeness of fruit? ripeness of fruit is really tough to get not too hard for white wine grapes because the canopies pulled back. Right so it's weaved in super tight.

Generally speaking, red wine grapes are the big fluffy canopies where you big explosive canopies and the red grapes are underneath and nothing can punch through the leaves to get to the grave. So I used to wear the camera on my belt. And walk the rows to get it. We've built a ground drone prototype but just it was finished just before we wrapped it up. But it I think that's still an ongoing issue is you'd have to strap Canada's cameras to existing equipment like there's ways to get it i don't think anybody's cracked it perfectly. But I would say it's probably tenfold better than when I was trading trying to take a run at and see anyone listening to a podcast about becoming built unstoppable would have never guessed they would get an expertise or a one on one lesson on wine growth and you know what, the difference between white and red grapes but here you go. So yeah, so whether you would consider yourself this or not.

You seem to have a knack in many ways for being a futurist and and what I mean by that is when we start working to work together, it was, you know, because you and a mutual friend of ours saw how important social media was for the enterprise. So you brought us in very early before there was even usually a budget line within enterprise companies. And then you're early in, or one, you know, one of the first in with the market of the drones that we're just talking about being used in innovative ways. And now from my understanding your early as being someone who does the work that you do with VCs. So for a podcast based on becoming built, unstoppable. How has this type of view that you have played into it, and what would you see as that next step for listeners.

Yeah, I mean, I've never been called a futurist. It's super nice you. Thank you. That's, that's a first for everything. Um, I think, you know, the ability to recognize opportunity is one thing, right? And I think everybody has it. Like, everybody sees something and they're like, Oh my god, I thought of that. Or I could improve that. Or what if this, like everybody has the ability to recognize opportunity? And everybody has the ability to act on it. They don't. Right. So tenacity in this this really comes from my dad, because I'm a dad. My dad used to say, because you're like water on a rock. You just don't quit. Like I have no quit. And to my detriment, I would say, I have no quit. And so I see something and I do not everything but when I see something that I really think I'm interested in, right, it's not going to be successful if you don't like it. So if you just do it for money, you're probably going to fail. But it's like I really love wine. I think drones are super cool. Let's figure it out. And I literally found somebody that knew way more than I did. In London, in the UK about an Oxford I had to find somebody that knew processing power, and I had to find a pilot.

I didn't know how I took this day. I can't fly a single drum. I could do neither of those things. But I could assemble a team that could help me figure out how to do it because I recognized the opportunity right and did it and so same thing goes for you know, working with you guys. I you know, I heard but would you and Chris broken up to and recognize that with Lisa who you're talking about? We're like this is it like this is the way the world is going. These are the sharpest people we know. Let's Let's meet with them. And that's was exactly how it happened and then butter toast was it loose.

Literally was a, like, I guess a simple accident from vine Rangers were one of the VCs I'd work with back east. The portfolio company was back east, asked me to help a portfolio company. He recognized the opportunity more than I did. Right. But when he said it, you know, he's like, Look, we, they need your help in this execution, this band of size of companies, they really need because they can't attract people with your experience, because they can't afford them, but they really need your help. And let's build something around it and that led to that opportunity. And then you know, I took it and made it my own but and it's, it's the uncomfortable part is sticking with it. It's It's when I had no clients. like nobody, I had one they sent me at first and then I had to get all the rest of them then these incredibly long taxing drives and flights and train rides to get the second one and the third one and then they all turn out and back at zero and then you got to go out and get Again, it's that tenacity you want

You got it, you can't lose sight of the app, you have to know the opportunities there. If you ever lose your will, and recognition of opportunities, then there's going to be no desire to get up at 4am and do it. It's just recognize the opportunity. Take all the hits and all the beatings that go along with it. until it gets to a point that you can make it successful. I don't think it requires any there's no background required. Zero. Nothing and you learn on the job. What the hell do I know about running an agency zero. I know nothing about drones. I know nothing about agriculture, anything nothing about disease detection. But I thought shit there's definitely something here and then don't go it alone. That was the other thing. You can't do it alone. I don't have the skills. So find the people who have them and convince them to join your your your band of Merry Men and make it work.

Now over the course of no You whether you know this or not, and I think it plays into what you're just saying, you know, I've learned so much from you. And I told you that before. I've grown in my career around you. I've grown personally, thanks to you. And I think one of those reasons is because you always stayed who you are at your core. And you don't change, even if maybe different lanes could have been better opportunities for you. Now, how do you how are you trying to pass that on to your girls as they grow into their own?

Yeah, that's excellent. That's a really good one.

So it's teaching them and we have this car. I have this conversation with them when they're old enough to understand that It's just self concept. So I've been pushing self concept since they were very, very little. And we'd sit in bed when they're young. And it's, you know, how much does How much does daddy and I hold my hands a little bit apart a little farther apart a little farther. So what if you know what if you burn the house? How much would it like? Wow, this much said okay, no matter what. So that was early. And then I said, you know, now it's responsibility and I felt like nobody owes you anything. You are 100% responsible for you.

And I've been telling this since they were like 12 and 13 years old. I go, you are totally responsible for the outcome of your life. You not me, not mom, not your friends, not college, not high school. It's all on you. And it's what you take from those things. But don't expect there to be somebody standing there. Because they owe you anything. Nobody owes you a thing. And so now we're having this college conversation now. Where should I go? You go anywhere you want to go. I don't care. I see. You're going to squeeze that lemon or orange or whatever straw you can take.

I don't care if you go to JC, or Cal Poly or don't go at all or go to Harvard, I fired plenty of Ivy leaguers in my life, it doesn't make any difference. Right? It's it's, it's what you do with what you've been given or not been given. That creates opportunity for you. The second that it's like, oh, you have to go to this school, you've got to work at this company. You've then now passed responsibility for your success onto somebody else you have no control over. It's just silly. And apparently I see him do it all the time. Parents ego gets wrapped up in the school that their kid goes to.

Yeah, and it's just it's insane. Like it's just crazy because you have the and I tell the kids the time you have the fucking internet.

I didn't have that I didn't have the Encyclopedia of the world. at my fingertips. I said you have everything right in front of you. Go to college, don't go to college. Take a year in between take two years in between, you know, so they can't ever think resting on my laurels and then now that they're getting old enough and I said, Don't when I die, I want you to expect nothing from me zero dollars. None. And that they're like no, that's that's a tough one to say to your kids because of course you want to leave your kids everything you possibly can. And, and I'll do my best to leave them something for sure. But I said don't count on it. And I've seen it firsthand. In my own family. They were they sort of put off not just my open but others they put off doing the work or put off their dream or put off just kind of thing. Oh, I'm just gonna hurt a lot of money one day, and didn't. It actually happened. And I saw it firsthand how just just debilitating that is to somebody when expectations had been said and then not met another 40

So I tell him, and there I tell him this, they're 17 and 15. Now I said, you know, don't live your life thinking, you're going to get something from mom and I live your life, follow your dreams, save your money, don't buy dumb shit, you know, and then reinforcing that over and over and over again. So they have so much self concept about their ability. They don't need my shit because they got the rap.

I see that. I've heard that too. Full farm The, the, where you go to school type question. You know, I know that when I was in high school, there was always the push to go to Ivy League or even though

it mattered back then because yeah, that was the entry point. Then it mattered. There was no internet.

Yeah, absolutely. And, you know, when I was growing up, before I got into a high school that mattered. I was in poverty. And graduate in high school or obtaining your GED was what college was, you know, obtain in your your bachelor's and bachelor's became a masters and then a Master's became well, if you want to become a professor you have to go PhD or all these twists and turns on that and now, you're right you. You can take whatever path you want. You can build an agency in a little wine country, or little town if you want. You can. You can do whatever, because the internet you can pick up your laptop and go anywhere in the world. You know, I think two areas and we both know Some of these couples areas, as around the topics of marriage and kids are completely different than God when we're younger. All right. Some people are have been in very long term relationships and have decided that they're never getting married. They just they don't think that society should dictate their relationship, while others have no plans to have kids, and it's for No, no reason of, you know, just focused on the career stomm is that but people have that choice across the board. And when it comes to sitting on your laurels, it's dangerous. I think it's very dangerous and you feel younger, you have the ability to invest for your retirement and what you may or may not be able to pass along is way more important than being 40 or 50 years old and hoping that daddy and mommy are leaving you something.

Absolutely, yeah. I mean you know that paying your side they both Layla started working like all this started working a few years ago and restaurants summers trying to find a job but can't because of COVID. But I said I taught him I said, you pay yourself first. What does that mean? That means right when you could pay you put money in your account, pay you, right and then take a piece out and go buy a pair of shoes or whatever you want to do pay yourself first make it a significant percentage.

So it's just it's like it's like exercise, right? They want to get up. Big biceps. You got to do curls and thing with savings. They got to get used to it. It's got to become a muscle. They're just used to paying themselves first say savings and they have a reverse reaction. Say pay yourself first like ah that makes total sense. You know, so they just feel it It feels good. I explained to them as I had to teach him which sucks.

I don't know why high schools don't teach math one on one but I literally put a presentation together and taught them math one on one. This is this is a check. This is a savings account. This is the numbers on the check. This is what happens when you invest dollars this is what a stock is, like at a super high level and they're like, Why don't they teach us this in school? I'm like, I You got me? I don't know. And then their girlfriends asked me to help like some of their girlfriends it Can you show me that presentation? I heard about it. Can we look at it? So of course you know, and so I've showed them just to get that muscle memory started have you know it's on you.

Here's how you save $1 here's not not to buy dumb shit every time you get a raise, don't spend as much as the percentage of the raise just but it takes so much time. It's like you got to you got to say it 1000 times so they actually finally get it. Well my oldest is finally starting to get it. You know, she pays herself first and then she buys a pair of socks or shoes or something cute, but they get it and hopefully go into adulthood and not buy too much dumb shit and which they will because everybody does. And then you got, you know, make better choices with who they have as their life partners. I told like I tell him I said, I don't care if you get married or not, grandkids or not. Whatever you want to do, I said, but do it for you Don't ever do it for me or anybody else do because it makes you happy.

Yeah, and I it's funny. When my wife and I have looked at numbers and what have you over our career, I've had the fortunate ability to be in b2b Enterprise tech working for large, large fortune 500 companies as you were when we first met, and from day one, even not Understanding truly what a 401k was. I went and found out how much we could max. And there are two reasons behind that. I knew that the company was going to match it up to a percentage. I knew well, there's probably three reasons. I knew it was pre tax, and that made me really happy. But I also knew it was going to go long term for retirement and compound on itself. And free money. When you look at CNBC or any one of these studies that have come out over time, we'll look at it and where we are right now. Even in times of this nature. We're far more advanced than you know folks that are 40 years and older. All it took was taken a few dollars out of that. paycheck when I was younger, in advance in that, and one of the other areas that I believe strongly in, and it obviously didn't take place until I got into a different financial situation was to give back to the community that's always supported you or that aligns with what you believe in.

We donate I talk about it a lot publicly to feed in America. And the reason why is it's very simple. I grew up in poverty, but $1 provides 10 meals. So what to your example or what you're explaining to pay yourself first. It's not that hard. No one saying you have to take $500 out and donate it. If you donate five bucks a month. you're providing 50 meals. That's true. impact on the community that needs it the most. So that's another area that we really think our money goes to is, is donating.

Yeah, you know, just even Philanthropy In general, however it's defined is important to know that the world's, it's more than about you, you know, and it's even with COVID. And everything going on, people are struggling. There's people, I mean, significant portions of the world have a way worse than we do. Yeah, in our worst of times. And just knowing just even thinking like that, and passing that along, and the fact that you guys do it is huge. But getting that in the DNA of kids and even adults who've never donated before it just no one It feels great. And you're you're really changing the trajectory of somebody else's life.

Sure, absolutely. Now, second to last question for you, the last one's a gimme, but What does being Built Unstoppable mean to you?

 Oh, let me think. Um, I guess I probably go back to it's it's it's a mindset, right it's not it's not having to do with your gender or where you come from or your experience or anything it's not it's not something that people have privilege it's not it's just a mindset right? To be unstoppable means it doesn't mean you don't actually stop when something doesn't work, but you have the fortitude to continue right whatever that means to you like this you know, built unstoppable could be you know, you work at 711 and God you hate it more than anything in the world. And then at night, you start to build up your side hustle or you find your decide, you know, you want to work at another chain retail because you love it or, and you figure out a way to pivot out of the thing you hate into something else.

That's very Built unstoppable, you know, or stay at home single mom who is trying to make ends meet figures out how to sell things, her paintings or things that she sells at night on Etsy. And because she's trying to make a better life that's, that's built unstoppable.

Like, it's not just people who create big companies or tiny companies or companies at all. It's that willingness to continue and endure and continue and endure despite circumstances, and then having an understanding that the government doesn't owe you anything. It's on you, right? And taking that responsibility for yourself, no matter your situation in life and doing something with it to improve your circumstances or improve the circumstances of others.

Now, finally, where can people find you, or Buttered Toast on the web?

I'm, I'm pretty easy to find. So LinkedIn, I'm probably the most active on LinkedIn simply because that's where my community is so if I'm swimming in the VC starter found up world I produce content for LinkedIn. I'm on Insta, it's all on David Baeza I'm on Twitter at David Baeza a LinkedIn at David Baeza.

I'm actually playing around with not I'm on Snapchat I think the database of it I'm really use it too often. I'm on tik tok at thedavidbaeza because I'm trying to figure out that platform because it's aging up. But on David Baeza on Instagram, I'm pretty active, but that's mostly family stuff, but you're welcome to connect with me there. On Twitter, the website is buttered toast.io email is David at butter toast.io.

I'm have having a texting platform number, which I don't know off the top of my head because I'm just starting it. But I'll be adding a phone number to the videos on LinkedIn so you could text me so I'm pretty easy to find and I do highly recommend folks connect with you on LinkedIn at least. And because you produce regular videos about everything across the board and the bay market in our business or what you're seeing in the market, so they're great videos, they started as something that you would record quickly, and now are very well produced. videos that you shoot. Thanks. So well. Thank you, sir. And thanks, Justin.

We'll see everyone else next week.

All right. Appreciate it. Thank you.